This service is designed to provide marketing insights and practical information that helps companies sell products and services, generate leads and retain customers. Our main activities is to helps companies sell its products and services to consumer whom it directs its marketing efforts. Thus we identify the target market and assisting companies in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power and demographics, as well as by psychographics. Through this scheme we ensure our client uses their marketing fund more effectively and efficiently.
Not all products and services are meant for all types of consumers. In fact, companies may tweak certain aspects of a product, such as the amount of sugar in a soft drink, so that it is more likely to be purchased by consumers with varying tastes. Creating the target market may require the use of limited product roll-outs and focus groups, allowing product managers to get a feel for which aspects of the product are the strongest.